NERD selects BASIC for new Brand Strategy, Identity, & Digital Experience

Work Posted on — 09.18.2017

NERD selects BASIC for new Brand Strategy, Identity, & Digital Experience


We’re proud to announce our strategic partnership with NERD, a one stop shop for all skincare problems.

NERD, a company known for using science to create formulas that harness the power of your body to get rid of acne, has recently partnered with BASIC to bring their brand forward. As their new strategic partner, we’ve been asked to create a new identity, messaging platform, and eCommerce experience that brings brand education and product storytelling to the forefront.

“Our goal is to help humanize NERD’s complex and scientific approach to skincare and uncover new opportunities and brand value for their business.” explained BASIC CEO and Executive Creative Director Matt Faulk. “We’re looking to create a new brand and digital strategy that puts the consumer first; one that elevates their design language and brand personality, while defining new key moments within the customer experience that we can simplify as well as surprise and delight.”

“It may be easy to understand science but it’s hard to explain it in simple terms.” said Evelyn Chen, Founding CEO at NERD. “Our partnership with BASIC comes at an exciting time for our business and it’s important that our audience feels our passion and excitement. We’re looking forward to our creative partnership with BASIC as we look to create new opportunities for us to connect with our audience and drive consistency across our entire brand and customer experience.”

The project is currently underway with the new website expected to launch October 2017.

About NERD

NERD Skincare strives to give you the most effective, holistic, sustainable, and side-effect free skin care essentials. NERD formulates with the best knowledge derived from clinical trials and research that optimize your skin without causing any side effects. We’re obsessed with getting you a makeup-free and natural glowing face, so you will never need to think about skin problem ever again.

About BASIC

BASIC is a brand strategy and digital design agency that brings brands and culture together. Creating on the principle that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, making digital experiences that inspire human interaction.

With a growing client list of the world’s leading passion-brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, user experience and digital innovation. 2016 awarded BASIC 7 Webby Award Recognitions, including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards in the fashion and retail categories.