Behind the Build: Visian ICL

Insights Posted on — 04.25.2016

Behind the Build: Visian ICL


We sat down with BASIC’s strategy and design team to address the overarching design strategy and approach for our latest work on the new, Visian ICL website.

Behind the Build: Visian ICL Hero Image

Visian ICL is a type of refractive procedure with a removable lens implant that helps correct visual impairments like myopia, giving patients the freedom to see the world without the hassles of contacts and glasses. As a direct competitor to Lasik and other eyesight correction procedures, we set out to increase awareness and desire for Visian ICL. Through brand strategy, design direction, and content creation, we re-imagined a digital destination that truly educates and connects with consumers through guided stories about the benefits of the Visian ICL procedure.

We sat down with BASIC Creative Lead, Andrew Yanoscik - BASIC Associate Creative Director, Erwin Hines - and BASIC Interactive Designer, Sun Beom to address the overarching strategy and approach for our latest work on the new, Visian ICL website.

About Visian ICL

The Visian ICL, also known as the Implantable Collamer® Lens, is a type of refractive procedure to help correct the most common visual problem, myopia. Simply put, Visian ICL is a removable lens implant that is an attractive alternative to LASIK and other refractive procedures.

About BASIC

BASIC is a San Diego-based brand strategy and digital design agency that helps brands deliver better experiences to their consumers. BASIC has built a solid reputation for using design to connect brands and people through the things they love... products, services, experiences and stories. With a growing client list of world-class brands and as a frequent partner to other high-caliber creative agencies, BASIC specializes in strategy driven and design-led brand communications and digital innovation. BASIC has earned Webby Award Honoree recognition within Best Practices, e-Commerce and Best Web Application/Services categories.