Behind the Build: KEEN Omnichannel eCommerce Platform

Insights Posted on — 06.01.2017

Behind the Build: KEEN Omnichannel eCommerce Platform


We sat down with KEEN VP of Global Digital Commerce, John Evons, to talk through the process of building the brand’s new eCommerce flagship store.

KEEN has grown into a brand deserving of an eCommerce site that reflects what its brand stands for. Our challenge was to bring its brand values to the game, by creating a site framework, design language, and communication strategy that allows our strategy and creative to do the brand justice and get results.

The discussion touches on a few key points of the build. The ambition of our strategy was to turn the experience into one that perfectly reflects what KEEN’s brand stands for - which is a passion for what’s possible, a love for the outdoors, and a sincere mission to take care of our world.

For more details on the project, head over to our KEEN eCommerce case study.

About KEEN

KEEN is a values-led, independently owned outdoor footwear brand from Portland, Oregon with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN passionately endeavors to live fulfilling lives, challenge the status quo, do good, give back, and inspire others.

Learn more at: http://www.keenfootwear.com.

About BASIC

BASIC is a brand strategy and digital design agency that brings brands and culture together. Creating on the principle that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, making digital experiences that inspire human interaction.

With a growing client list of the world’s leading passion-brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, user experience and digital innovation. 2016 awarded BASIC 7 Webby Award Recognitions, including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards in the fashion and retail categories.