Behind the Build: BB Dakota eCommerce Platform

Insights Posted on — 03.21.2016

Behind the Build: BB Dakota eCommerce Platform


We went behind the build with our internal design team to address the top level design features and overall creative approach for our latest eCommerce project with the team at BB Dakota.

BB Dakota Contextual Shopping Filter Being Used By Designers

We went behind the build with BASIC CEO and ECD, Matt Faulk - BASIC Associate Creative Director, Erwin Hines - and BASIC Interactive Designer, Veronica Cordero to address the top level features and core strategic thinking for our latest eCommerce project with the team at BB Dakota.

The new BB Dakota eCommerce platform streamlines the purchase decision process by providing the user with a highly contextualized shopping experience from beginning to end. The site delivers a rich, immersive experience through big imagery, high-quality branded video content, and deeper brand storytelling through collection pages and an online journal. All created on a custom-built Wordpress CMS.

View the Full Case Study for BB Dakota

About BB Dakota

BB Dakota is a women’s fashion brand launched in 2005 - “At BB Dakota, we love clothes, but we love the women who wear them more. That's why our clothes are exquisite, not expensive; wearable, not imitable. The clubby, exclusionary fashionworld does not interest us, and the idea that a pricey pant or a hallowed handbag can make a woman cool is, frankly, lame.”

About BASIC

BASIC is a San Diego-based brand strategy and digital design agency that helps brands deliver better experiences to their consumers. BASIC has built a solid reputation for using design to connect brands and people through the things they love... products, services, experiences and stories. With a growing client list of world-class brands and as a frequent partner to other high-caliber creative agencies, BASIC specializes in strategy driven and design-led brand communications and digital innovation. BASIC has earned Webby Award Honoree recognition within Best Practices, e-Commerce and Best Web Application/Services categories.